Clearer Labels, Less Waste: What California’s AB 660 Means for Orange County


Confusing date labels can lead to safe, nutritious food being discarded unnecessarily. Many shoppers assume a “Sell By” or “Best By” date means food is no longer safe to eat, when in most cases it simply signals peak quality. That mix-up is one reason good food ends up in the trash instead of on the table. 

California’s AB 660 is changing that. Signed into law in 2024 and taking effect July 1, 2026, the new law replaces the patchwork of “Sell By,” “Best By” and other inconsistent labels with two standardized terms: 

  • “BEST if Used By”, which indicates peak freshness. Food is generally still safe to eat after this date, even if it is no longer at its best quality. 
  • “USE By”, which indicates food safety. This is the date that matters most for the small number of perishable products where the date affects whether the food is safe to eat. 

At Second Harvest, we rescue and distribute millions of pounds of food each year, including produce, dairy, meat and other perishables. We see firsthand how confusing labels can lead retailers and shoppers to pull good, safe food before it needs to go, and how clearer labels can help keep more of that nutritious food in our communities instead of the landfill. 

It’s one example of how thoughtful food policy can support a more efficient food system and help more nutritious food reach community members across Orange County. As California moves toward standardized labeling, Second Harvest will continue working with our retail and donor partners to make sure rescued food gets where it’s needed most, safely and efficiently.